Seller Mistakes





Over-Pricing Your Property



This is key. You're Realtor should show you how they arrived at their 

suggested selling price through a detailed comparative market analysis

of your property.  Be realistic and try to put yourself in a prospective

buyer's position.   Overpriced properties attract significantly fewer

buyers. In addition, agents and buyers tend to lose interest if a

property has been on the market for a long-time.  These properties often

sell for less than current market value as a result.  



Over-pricing homes is a major reason for expired and withdrawn listings.

Consider paying for an independant appraisal if you find it difficult to

evaluate price. 





Inadequate Preparation 



Your Realtor should advise you on what repairs and cosmetic touches will

give you the most return for your money.  Be cautious of a Realtor who

tells you your home is "fine as it is" or doesn't otherwise properly 

address the preparation of your property.  Unless your home is in new

condition, there are a number of inexpensive things you can do to make

your home stand out from the competition.





Poor Marketing



You're Realtor should be able to show you a comprehensive, detailed

marketing plan that includes open houses, internet, email, print, direct

mail and telemarketing components.  Although it might sound shocking,

some Realtors don't follow their own marketing plan !  Keep a copy of the

marketing plan (you did get one didn't you ?) and ensure that they follow

it unless you mutually agree to change it.  





Not Qualifying Prospects/Buyers



It's important not to waste valuable time on prospects that are not ready

or able to buy your property.  Some signs that a prospect may not be ready

or qualified to buy is if they are not with a Realtor and/or have not been

pre-approved or pre-qualified by a lender.  Your Realtor should properly

qualify prospects as to their readiness to buy your home (do they have a

home to sell ?) and their financial ability to buy it (are they

pre-approved ?  is their ernest money deposit sufficient ?).





Please let me know if I can be of any further assistance.